Brainstorming to Focus Future Strategies for Sri Lanka Printers

Brainstorming to Focus Future Strategies for Sri Lanka Printers

A brainstorming session to generate ideas on formulating future strategies of SLAP was held on 5th June 2019 at Sri Lanka Association of Printers Auditorium at Thalahena, Malabe, with the participation of members of various backgrounds in the industry.  Mr.Delan Silva, First Vice President explained the objectives of the session as a way to generate ideas within a group setting. He added that it provides a quick means for tapping the creativity of a limited number of people for a large number of ideas. The brainstorming environment fosters an uninhibited, non-judgmental explosion of ideas, concepts, policies, decisions, and strategies. In brainstorming, all contributions were valid, and the key to a successful session was to share as many ideas as possible without evaluating them.

The participants were invited to contribute their views that would help to map out future strategies of SLAP. They agreed that discussion should focus on several important areas which were then grouped in to three clusters, namely (1) Business Expansion, Exports and Technology (2) Government Lobbying and Membership Drive (3) Management, Training and Administration. The participants were asked to join the three groups formed to generate ideas and summarise them. 

Mr. Hiran De Silva headed the group that explored the areas of Business Expansion, Exports and Technology, and presented the strategies.: The group headed by Mr. Dinesh Kulatunga presented their report on Government Lobbying and Membership Drive, and stressed the significance in formulating future strategies. The group headed by Mr. Chandralal Jayawardene assisted by the members of the group made the presentation covering management, training and administration. The participants were of the view that the brainstorming session was an excellent stepping stone for exploring future strategies for the printing industry. They also suggested that it was necessary to further evaluate the ideas by entrusting the task to sub committees who would decide the best ways to implement them.

 

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